Dive into the energetic and exhilarating world of the National Basketball Association (NBA) with our comprehensive analytical study. Powered by hard facts, meticulous research, and expert insight, this report peels back the layers of NBA statistics.

This report covers several aspects of the NBA including franchise value and revenue, TV viewers, game attendance and arenas, fans and social media, and player salaries.

Franchise Value and Revenue

Average franchise value of NBA teams 2001-2023​

The bar chart illustrates the average franchise value of NBA (National Basketball Association) teams from 2001 to 2023, expressed in millions of U.S. dollars. Each bar represents the value for a given year.

From 2001 to 2021, the chart shows a consistent upward trend in the average franchise value. The initial value in 2001 was approximately $207 million.

The growth of the values over the years is not linear, as there are periods where the increase appears more pronounced.

For example, from 2014 to 2015, there is a significant jump from around $634 million to about $1,106 million, nearly doubling the previous year’s average value.

After 2015, the rate of increase remains steep, with values climbing to around $1,245 million in 2016, and then to about $1,655 million by 2018. Following this, there’s a remarkable surge indicated by the 2023 bar, which towers at approximately $3,850 million.

The most striking insights from the graph are:

  • The average franchise value of NBA teams has seen substantial growth over the span of 22 years.
  • The increase is not only substantial but also accelerating, particularly in the latter part of the timeframe shown, with a major leap occurring after 2021.
  • The average value in 2023 is more than 18 times the average value in 2001.

It’s also worth noting that economic, social, and broadcast-related factors, among others, may have influenced the dramatic increase in the average franchise value, but these specific factors are not described in the chart.

Additionally, without data on individual team valuations or outliers, we are unable to determine how evenly this average reflects the situation across all NBA franchises.

Total revenue of the NBA 2001-2023

The graph presents the total league revenue of the National Basketball Association (NBA) from the 2001/02 season to the 2022/23 season in billion U.S. dollars. The vertical axis represents the league revenue in billions of dollars, and the horizontal axis lists the fiscal years.

From the graph, we can observe the following:

  • There has been a general trend of increasing revenue over the 22-year period.
  • The league’s revenue grew steadily from $2.66 billion in 2001/02 to about $3.96 billion in 2011/12.
  • A significant jump is notable from 2013/14 to 2014/15, where revenue increased from $4.56 billion to $5.18 billion.
  • Another substantial increase occurred after the 2015/16 season, where the revenue surged from $5.87 billion to $7.37 billion in the 2016/17 season.
  • The highest revenue recorded on the graph is for the 2022/23 season at $10.58 billion.
  • There appears to be a dip in revenue in the 2020/21 season, where the revenue decreased from $8.76 billion the previous season to $6.41 billion, likely attributable to the impacts of the COVID-19 pandemic on the sports industry.
  • The revenue seemed to recover quickly the following year, reaching $10.02 billion in 2021/22, which is higher than pre-pandemic levels.

Some interesting insights from the graph are:

  • The NBA has experienced remarkable financial growth over the past two decades.
  • The graph suggests that the NBA has successfully rebounded after the revenue dip due to the pandemic, indicating strong resilience and possibly successful strategies that may include new broadcasting deals, sponsorships, and adapted business models.
  • The league has managed not only to return to its pre-pandemic revenue levels but also surpass them significantly, which is evident in the two most recent fiscal years presented.

It’s important to consider other factors not visible in this graph, such as inflation, changes in broadcast rights and sponsorship deals, expansion of global markets, and digital media growth, which all likely influence the revenue trends of the NBA.

NBA league & teams sponsorship revenue 2010-2023

The graph shows the revenue generated from sponsorships for the NBA league and its teams over the specified time frame.

From the graph, we observe a steady increase in sponsorship revenue over the years. The revenue has grown from $536 million in the 09/10 season to a projected $1,660 million in the 22/23 season. Here are some key insights:

  • Consistent Growth: There is a clear upward trend in sponsorship revenue throughout the years, indicating a growing interest and investment in NBA sponsorships.
  • Accelerated Growth Rate: Since the 12/13 season, there seems to be an acceleration in the growth rate of sponsorship revenue, with larger year-over-year increases, particularly notable starting from the 17/18 season onwards.
  • Projection: The last bar for the 22/23 season appears to be an estimate or projection as it may not be finalized data. However, this forecast suggests a continued positive outlook for sponsorship revenue.
  • Milestone Years: There are specific seasons where a significant increase in revenue is observed, such as between the 17/18 and 18/19 seasons and the following seasons, where the revenue growth jumps noticeably. These jumps might indicate new sponsorship deals, renegotiation of existing ones, or perhaps a change in league marketing strategies.

Overall, the bar chart effectively shows the growing financial importance of sponsorships to the NBA, reflecting perhaps both the increasing popularity of basketball globally and the league’s ability to attract and maintain lucrative sponsorship deals.

Average operating income of NBA teams 2001-2023

The graph presents the average operating income of National Basketball Association (NBA) franchises from the 2001/02 season through the 2022/23 season, measured in million U.S. dollars.

From left to right, each bar corresponds to a different NBA season, and the height of the bar represents the average operating income for the franchises during that season.

Here are some observations based on the graph:

  • Initial Increase: From the 2001/02 season to the 2007/08 season, there was a general upward trend in the average operating income per franchise, going from $8.5 million to $10.61 million, albeit with some fluctuations and a small dip in the 2004/05 season.
  • The Great Recession Impact: There is an evident dip during the period of 2008/09 to 2009/10, which corresponds to the time during and immediately after the global financial crisis known as the Great Recession. The income hits its lowest point in the 2009/10 season at $5.82 million.
  • Recovery and Growth: After the recession period, there’s a significant recovery and growth in the operating income, with a particularly noticeable leap from the 2010/11 season to the 2011/12 season, from $11.89 million to $23.72 million.
  • Exceptional Peaks: The 2016/17 and 2017/18 seasons show a high peak with $70 million and $51.49 million respectively, signaling very profitable years.
  • Dramatic Spike in 2021/22: The most outlying data point is the 2021/22 season, where the operating income surged to an exceptional high of $90.8 million, which could be a result of a new broadcast deal, sponsorship arrangements, or other significant changes in league revenue or cost structures.
  • Decrease in 2022/23: There is a reduction in average operating income in the 2022/23 season to $70.6 million. While this is a decrease from the previous season, it’s still the third-highest income figure in the dataset.
  • Overall Upward Trend: Despite the fluctuations, the graph shows a strong long-term upward trend, indicating that, in general, the average operating income of NBA franchises has increased substantially over the last two decades.

TV Viewership Analysis

Note: The viewership statistics for NBA League Pass and other streaming services that cover the league were not taken into account for the purposes of this study. This study focuses only on TV viewership numbers.

NBA regular season TV viewers 2020-2023

This bar graph displays the average number of TV viewers (in millions) for the NBA regular season across four different seasons: 2019/2020 through 2022/2023.

From the graph, we can observe that:

  • The highest number of viewers was during the 2019/2020 season, with approximately 1.62 million average viewers.
  • There was a significant drop in viewership during the 2020/2021 season, coming down to around 1.34 million average viewers.
  • The viewership rebounded in the 2021/2022 season to roughly 1.61 million average viewers, almost reaching the 2019/2020 viewership levels.
  • In the 2022/2023 season, there was a slight decrease from the previous season to about 1.59 million average viewers.

Some insights we can conclude from this data are:

  • The 2020/2021 NBA regular season saw a noticeable decline in viewership, which could have been influenced by various factors including the global pandemic, changes in viewing habits, competition with other entertainment sources, or specific events within the NBA itself.
  • The rebound in viewership in the 2021/2022 season suggests that the factors affecting the 2020/2021 season were, to some extent, temporary or had been addressed.
  • The small decrease in viewership in the 2022/2023 season suggests a stabilization of viewership numbers close to pre-pandemic levels.

It’s important to note that this data alone does not provide reasons for the fluctuations in viewership, and additional context from the corresponding years would be necessary to fully understand the causes of these changes.

NBA Finals TV viewership in the U.S. 2000-2023

This graph presents the average TV viewership of NBA Finals games in the United States from the years 2002 to 2023, measured in millions of viewers.

Each bar on the graph represents a year, with the height of the bar correlating to the average number of viewers in millions.

From the graph, we can observe several key points:

  • The highest viewership recorded within these years was in the year 2004, with approximately 20.4 million viewers on average.
  • After 2004, there was a general decline in viewership that reached its lowest point in 2007, with just under 9.3 million viewers on average.
  • Viewership climbed after 2007, peaking again close to 2010, then fluctuated, with notable peaks in 2016 and 2017, both above 20 million.
  • There is a significant downtrend in viewership starting after 2018, with viewership dropping to its lowest point in this graph in 2020, at 7.5 million viewers – this is the lowest viewership within the years presented.
  • In the years following 2020, there is a slight recovery from this low, with viewership for 2023 reported at approximately 11.64 million.

Some insights we can possibly infer from this data include:

  • There might be certain factors influencing the high and low peaks such as the popularity of the teams playing, key players’ participation, or external factors like economic conditions or alternative entertainment options.
  • The sharp decline in viewership in 2020 might be associated with the global COVID-19 pandemic, which had widespread impacts on live sports events and viewing habits.
  • The viewership has not returned to its pre-pandemic peak as of 2023, suggesting a potential long-term change in viewership patterns or competition from other forms of media consumption.

Overall, the graph indicates fluctuating interest in NBA Finals viewership over these years with significant peaks and troughs.

The reasons behind these changes would require further analysis, considering additional data and events occurring in those years.

NBA Finals TV ratings in the U.S. 2002-2023

This bar graph presents the average TV ratings of NBA Finals games in the United States from 2002 to 2023. Each bar represents the average TV rating for that year’s NBA Finals, and the vertical axis shows the rating figures, while the horizontal axis lists the years from 2002 through 2023.

From the graph, we can observe several insights:

  • The highest average ratings occurred in the mid-2000s, with the peak in 2004 at 11.5.
  • There was a notable decline in average TV ratings following 2004, with a low point of 6.2 in 2007.
  • Ratings saw a recovery with another peak at 11.6 in 2016.
  • After 2016, there appears to be a general decline in average TV ratings, with the lowest rating of the period shown in 2020 at 4.0.
  • In the years following 2020, there has been a slight increase, but ratings have not returned to the levels seen before that year’s decline.

From these observations, we can infer that there might have been particularly strong viewer interest or more compelling matchups in the NBA Finals of certain years, like 2004 and 2016, that drove the higher TV ratings.

The stark decline in 2020 could be attributed to a variety of factors, potentially including changing consumer preferences towards digital platforms, other major events capturing the public’s attention, disruptions caused by the COVID-19 pandemic, or less engaging Finals matchups.

The data suggests a trend where traditional TV viewership for the NBA Finals is facing challenges, particularly evident when comparing the peak periods to the most recent years.

The graph indicates that the NBA and broadcasters may need to adapt to retain or regain viewers in an evolving media landscape.

Average U.S. TV ratings of NBA Finals 2023

The bar graph presents the Average NBA Finals TV ratings in the United States for the year 2023. The horizontal axis (x-axis) represents each game of the NBA Finals, categorized from Game 1 to Game 5.

The vertical axis (y-axis) represents the TV ratings, with a range that extends from 0 to 8, although no bar reaches a value as high as 8.

From the graph, we can see that the TV ratings for Games 1, 2, and 3 are all consistent, each with a rating of 6. However, there is a noticeable dip in the ratings for Game 4, which falls to 5.4.

This decrease breaks the initial consistency seen in the earlier games’ viewership. Interestingly, the ratings for Game 5 experience a significant increase, rising to a rating of 7, which is the highest among all the games presented.

Some insights that can be drawn from this data include:

  • The first three games managed to maintain a steady viewership level, indicating a consistent interest from the audience.
  • The drop in ratings for Game 4 could suggest several possibilities, such as a less competitive series if one team was leading 3-0, a clash with other significant events that drew viewers away, or a decrease in interest due to the performance or outcome of the previous games.
  • The spike in ratings for Game 5 suggests a renewed or heightened interest, which could be attributed to the potential for the series to conclude, thereby raising the stakes and drawing more viewers, or it could reflect a change in scheduling or promotion that made it more accessible or appealing to viewers.

Overall, the pattern of ratings across the games suggests fluctuations in audience interest and engagement, which could be influenced by the competitiveness of the series, external factors affecting viewership, or other contextual aspects not provided in the graph.

Average viewership of the NBA Finals in the U.S. 2023

This bar chart shows the viewership for each game of the NBA Finals, from Game 1 to Game 5, with the number of viewers measured in millions.

From the graph, we can observe the following viewership numbers for each game:

  • Game 1: 11.58 million viewers
  • Game 2: 11.91 million viewers
  • Game 3: 11.24 million viewers
  • Game 4: 10.41 million viewers
  • Game 5: 13.08 million viewers

Several insights can be gleaned from this data:

  • Interest peaked during Game 5 with 13.08 million viewers, which was the highest among all the games. This suggests that the series possibly became more compelling as it progressed, reaching a climax in Game 5. This could indicate a close series or a potential series-deciding game that attracted more viewers.
  • There was a dip in viewership in Games 3 and 4, with Game 4 having the lowest viewership of 10.41 million. This could be due to a variety of factors, such as the time or day of the week the game was played, competing events, or a perception that the series was less competitive at this point.
  • Despite the dip in the middle games, viewership rebounded strongly in Game 5, suggesting renewed interest. This could indicate that the outcome of Game 4 influenced viewers’ expectations for an exciting Game 5.

Without additional context, such as the outcomes of each game, the schedule, and any external factors that might have influenced the viewership, we can only speculate on the reasons for the fluctuations observed in the graph.

Nonetheless, the data clearly shows variability in viewership numbers across the different games of the NBA Finals in 2023.

NBA Draft average TV viewers 2011-2023

The graph presents the average number of viewers of the NBA Draft on television from the year 2011 to 2023, with the values being given in millions.

Here’s a breakdown of the data as represented on the graph:

  • There has been fluctuation in viewership over the years, with numbers varying from a low of 2.13 million to a high of 3.7 million.
  • The year 2015 had the highest viewership with 3.7 million average viewers.
  • There’s a noticeable dip in viewership in the years 2020 and 2021, where the numbers fell to 2.13 million and then slightly grew to 2.26 million respectively.
  • After this dip, there seems to be a recovering trend in 2022, with viewership increasing to 3.05 million.
  • In 2023, the viewership further increased to 3.74 million, surpassing the previous high in 2015.

Some possible insights and implications derived from the data might include:

  • The years 2020 and 2021 stand out with a significant drop in viewership. This could potentially be related to the global COVID-19 pandemic and its impact on live sports events and their broadcast.
  • The viewership recovery in 2022 and 2023 might suggest that interest in the NBA Draft has rebounded as the situation with the pandemic improved or due to other factors that might have increased the NBA’s popularity or the accessibility of the draft’s broadcast.
  • The pronounced peak in 2023 could be due to a variety of factors including potentially high-profile draft prospects, enhanced marketing efforts, changes in broadcasting strategies, or growing interest in basketball as a sport.

It is important to note that specific factors contributing to these trends would require additional data and context to analyze properly.

The graph does not provide information on why these changes occurred, so the conclusions are speculative based on potential external factors.

Game Attendance & Arenas​

Total attendance at NBA regular season games 2006-2023

This is a vertical bar chart depicting the total attendance at National Basketball Association (NBA) regular season games for each season from 2006/07 to 2022/23, with the figures given in millions.

From the far left of the graph, we see a somewhat stable attendance rate from the 2006/07 season through the 2018/19 season, ranging between approximately 21 and 22 million, with minor fluctuations. The highest attendance recorded during these seasons was 21.96 million in the 2015/16 season.

In the 2019/20 season, there’s a significant drop in attendance to just 0.67 million, which stands out starkly compared to the other seasons.

This can likely be attributed to the impact of the COVID-19 pandemic, which resulted in many games being played without fans or with limited attendance to adhere to health and safety regulations.

The following seasons show a rebound: the 2020/21 season has 4.52 million in attendance, and the 2021/22 season’s attendance increases significantly to 20.86 million, which is close to the pre-pandemic levels.

The most current season displayed, 2022/23, shows further recovery with an attendance of 22.16 million, which surpasses the pre-pandemic numbers.

Some insights we can draw from the graph include:

  • The NBA experienced stable popularity with regard to game attendance up until the 2019/20 season.
  • The 2019/20 season was an anomaly due to the COVID-19 pandemic, which heavily impacted large gatherings.
  • There has been a recovery in attendance following the major decline in the 2019/20 season, likely indicating the easing of pandemic restrictions and a return to normalcy.
  • The attendance in the 2022/23 season not only returned to pre-pandemic levels but even shows a slight increase, suggesting that the league has possibly gained additional popularity or rebounded well from the pandemic-related downturn.

It’s important to consider that the figures for the 2019/20 season and beyond might have been influenced by various factors, including league policies, changes in fan behavior, and ongoing pandemic-related challenges, among other possible considerations.

NBA regular season home attendance by team 2022/23

The graph presents data on the average regular season home attendance for teams in the National Basketball Association (NBA) during the 2022/23 season.

This horizontal bar graph displays individual NBA teams on the y-axis and the average attendance numbers on the x-axis, which ranges from 0 to 25,000 spectators.

The Chicago Bulls lead the graph with the highest average home attendance, slightly above 20,500. They are closely followed by the Philadelphia 76ers and the Dallas Mavericks, both of which have average attendances just slightly below the Bulls.

The Toronto Raptors, Miami Heat, and Cleveland Cavaliers all show strong attendance figures as well, ranging from approximately 19,700 to 20,177.

Attendance numbers above 19,000 but below 20,000 continue with the New York Knicks, Denver Nuggets, and Boston Celtics.

The Portland Trail Blazers and Los Angeles Lakers come next with a small decrease in numbers, showing an average attendance in the higher end of the 18,000s.

Towards the lower end of the spectrum, the Detroit Pistons, Utah Jazz, Golden State Warriors, and the Orlando Magic show the least average home attendance among the teams listed.

The Orlando Magic has the lowest average attendance, with the figure being slightly above 17,500.

An interesting insight from this graph is that traditional teams with historic success and large fanbases such as the Chicago Bulls and the Philadelphia 76ers attract the most fans on average to their home games, regardless of their current season performance.

Additionally, even teams with recent championship success like the Golden State Warriors are found towards the lower end of the attendance spectrum, which could reflect factors such as arena size, ticket pricing, or local market interest. The high attendance numbers overall suggest strong fan engagement across the league.

Construction costs of NBA stadiums built since 2000

The graph above is a horizontal bar chart representation of the construction costs for various NBA stadiums and arenas that were built since the year 2000.

The cost values are shown on the horizontal axis ranging from 0 to 1,200 million U.S. dollars, with marker lines at each 200 million U.S. dollars interval.

From the data presented, we can see the following:

  • The Barclays Center, home to the Brooklyn Nets and constructed in 2012, is the most expensive stadium on the list with a construction cost of approximately 1,031 million U.S. dollars.
  • The least expensive stadium in this list is the Chesapeake Energy Arena, with a cost of 117 million U.S. dollars, for the Oklahoma City Thunder and built in 2002.
  • There is a wide range in stadium costs, with the second and third most expensive stadiums being:
    • American Airlines Center (Dallas Mavericks, 2001) with a cost of around 561 million U.S. dollars.
    • Amway Center (Orlando Magic, 2010) with a cost of around 521 million U.S. dollars.

The significant difference in construction costs can be attributable to various factors, including the year of construction (reflective of inflation and changing costs for materials and labor), the location of the arena, the design and specifications of the stadium, the capacity it can hold, and the amenities included.

An interesting insight from the data is that the construction of arenas has seen quite high investment, with several projects exceeding half a billion U.S. dollars, signaling the importance and economic value placed on NBA sports facilities and entertainment complexes.

Moreover, the construction costs do not seem to correlate with the age of the stadium consistently, as some older arenas have cost more than certain newer ones, indicating other factors such as location or design expectations influence cost significantly.

Federal subsidy to NBA stadiums built since 2002

Note: * Includes ancillary structures, such as parking and infrastructure improvements. ** Stadium shared with the New York Islanders (NHL). *** Stadium shared with the Dallas Stars (NHL)

The chart compares the amount of federal subsidy received by different NBA stadiums that have been built since 2002. Each bar represents a different stadium and is associated with an NBA team and the year the stadium was built.

From the graph, we can observe the following:

  • The Barclays Center, home to the Brooklyn Nets and built in 2012, has received the highest federal subsidy, with a value of 122 million U.S. dollars.
  • The Toyota Center, where the Houston Rockets play and which was constructed in 2003, is second with a subsidy of 112 million U.S. dollars.
  • The FedExForum (Memphis Grizzlies, 2004) is third with an 87 million U.S. dollar subsidy.
  • The lowest subsidies shown on the chart are for the American Airlines Center (Dallas Mavericks, 2001), and the AT&T Center (San Antonio Spurs, 2002), with 39 million and 41 million U.S. dollars, respectively.

An interesting insight from this graph is that the stadiums with the highest federal subsidies were built relatively recently (2012 and 2003), suggesting that either the costs of stadium construction has been increasing over time, or the allocation of federal subsidies has grown for more recent projects.

It’s also noteworthy that there is a significant range in subsidy values, from 39 million to 122 million U.S. dollars, which may reflect differences in stadium size, location, or other factors that influence the cost of construction and, subsequently, the level of federal support.

Please note that this description is based on the information available in the graph, and the graph itself may not provide the full context or reasons behind the differences in federal subsidies.

Fans & social media

NBA interest level in the U.S. 2023

The graph presented is a pie chart that shows the level of interest in the National Basketball Association (NBA) in the United States as of March 2023. The chart is divided into three categories of interest:

  • Not a fan: This category constitutes the largest portion of the chart, accounting for 49% of the responses. This suggests that almost half of the population surveyed is not interested in the NBA.
  • Casual fan: This group makes up 31% of the chart, indicating that nearly one-third of the respondents have a casual or moderate interest in the NBA.
  • Avid fan: Representing 20% of the chart, these respondents are characterized as avid fans, showing a high level of interest in the NBA.

Insight:

The pie chart reveals that while there is a significant fan base for the NBA in the United States, with half of the respondents being fans (casual or avid), there’s an equally large segment of the population that does not follow the NBA.

This information may be useful for marketers and the NBA to understand their audience and potential growth opportunities.

It shows the potential to engage the 49% who are not currently fans and also the importance of maintaining and cultivating the relationship with the existing 51% who are interested in the sport to varying degrees.

NBA interest level in the U.S. 2023, by age

This graph presents the level of interest in the National Basketball Association (NBA) in the United States by age group as of March 2023.

The data is divided into three categories of NBA interest: “Avid fan,” “Casual fan,” and “Not a fan.” Each category’s share of respondents is represented as a percentage and indicated by different shades of blue (for fans) and grey (for not fans).

Here’s a breakdown by age group:

  • Ages 18-34: This group has the highest percentage of avid fans at 28%, while casual fans make up 32%, and 40% are not fans.
  • Ages 35-44: Avid fans represent 26%, casual fans also at 32%, with a slight majority of 43% not being fans.
  • Ages 45-64: Here, the proportion of avid fans drops to 18%, casual fans stay at 32%, and those not interested in the NBA increase to 51%.
  • Age 65+: This age group has the lowest percentage of avid fans at only 9%. Casual fans represent 29%, and the largest share, 63%, are not fans.

Insights from the graph:

  • The level of interest in the NBA appears to be inversely related to age; the younger the respondents, the more likely they are to be avid fans.
  • The percentage of casual fans is consistently around 29-32% across all age groups, indicating a stable level of moderate interest irrespective of age.
  • The proportion of those who are not fans increases significantly with age, from 40% in the 18-34 age group to 63% in the 65+ age group.
  • There is a noticeable drop in the percentage of avid fans between the 35-44 age group and the 45-64 age group.

Overall, the data suggests that the NBA has its strongest following among younger audiences, with interest gradually waning as the population ages. The consistency of casual fan percentages could imply that while the enthusiasm for the sport may decrease with age, a certain level of interest remains.

NBA interest level in the U.S. 2023, by ethnicity

The x-axis of the graph represents the share of respondents, marked from 0% to 100%, and is segmented into three categories indicated by different shades: dark blue for “Avid fan,” light blue for “Casual fan,” and dark gray for “Not a fan.”

Each ethnicity listed on the y-axis has its own bar, showing the percentage of respondents in each interest category. The ethnicities listed are White, Hispanic, Black, and Other. Here’s a breakdown based on the graph:

  • White: 16% Avid fans, 30% Casual fans, 54% Not fans
  • Hispanic: 23% Avid fans, 31% Casual fans, 46% Not fans
  • Black: 40% Avid fans, 36% Casual fans, 24% Not fans
  • Other: 22% Avid fans, 38% Casual fans, 40% Not fans

From this graph, several insights can be gathered:

  • The Black demographic has the highest percentage of avid fans of the NBA at 40%, followed by Hispanic, Other, and White.
  • The Black demographic also has the smallest percentage of individuals who are not fans at 24%.
  • White respondents are shown to have the greatest percentage of non-fans at 54%.
  • Casual fans are relatively evenly distributed among the Hispanic and Other categories (both over 30%), but less so for the White and Black groups.

One interesting insight from this graph is the stronger interest in the NBA among Black respondents compared to other ethnicities, both in terms of avid and casual fans.

This could reflect cultural preferences, levels of representation, or other factors influencing interest in the league.

Conversely, the White demographic has the lowest percentage of avid fans and the highest percentage of individuals not interested in the NBA.

NBA number of Facebook fans/X followers 2012-2023

The graph is a stacked bar chart showing the number of Facebook fans and X (formerly Twitter) followers of the National Basketball Association (NBA) from September 2012 to October 2023, measured in millions.

The bars on the graph are segmented into two colors: blue represents Facebook fans, and black represents X (formerly Twitter) followers.

Each bar represents a specific point in time, indicated below the bars, such as September 2012, February 2013, and so on, with measurements taken semi-annually in March and September of each year until 2022, then in April and October of 2023.

From this graph, we can observe several insights:

  • Consistent Growth: There is a consistent growth in the total number of fans/followers over the years. The NBA’s social media presence, involving both platforms, has expanded steadily.
  • Dominance of Facebook Fans: Facebook fans make up the larger portion of the combined total throughout the period. Starting at 14.47 million fans in September 2012, the number grows consistently, reaching 89.97 million by October 2023.
  • Growth of X (formerly Twitter) Followers: The followers on X have also increased, though the total number remains smaller than the Facebook fans. Starting with 5.96 million followers in September 2012, the count reaches 14.57 million by October 2023.
  • Accelerated Growth Post-2015: The growth rate for both Facebook fans and X followers seems to accelerate after 2015, as seen by the increasing size of the increments on the bars.
  • Largest Increase in late 2023: The period between April 2023 to October 2023 shows a particularly large increase, suggesting a significant surge in the NBA’s social media popularity or a change in social media strategy or external factors influencing engagement and followership.

This data could be indicative of the NBA’s successful digital marketing and public engagement strategies, as well as the ever-increasing popularity of basketball as a sport globally. It also might reflect broader trends in social media usage and growth over this timeframe.

Player Salaries

NBA salary cap 2012-2024

This graph indicates a steady increase in the NBA’s salary cap over the presented period.

Starting in the 2012/13 season, the salary cap was approximately $58.04 million and showed an incremental increase each year.

Notable increases happen after the 2015/16 season, where the salary cap jumps from about $70 million to $94.14 million for the 2016/17 season, indicating a significant boost in available funds for teams to spend on player salaries.

The trend continues upward, with smaller but consistent increases each year, reaching just over $109 million in both the 2019/20 and 2020/21 seasons.

There is another notable increase projected for the 2023/24 season, where the salary cap is expected to reach $134 million, which appears to be the largest single-season increase since 2016/17.

An interesting insight from this graph is the strong economic growth in the NBA, reflected by the rising salary cap, which suggests increasing revenues for the league, potentially from sources like broadcasting rights, sponsorships, and ticket sales.

This trend benefits players, as teams have more financial flexibility to offer higher salaries and invest in talent.

Minimum player salary per year in NBA 2017-2024

The bar graph presents data on the minimum annual player salary in the National Basketball Association (NBA) from the 2017-2018 season to the projected 2023-2024 season, all values denominated in U.S. dollars. Each bar represents a different NBA season, with the height indicating the minimum salary for that year.

From the graph, we can observe the following:

  • There is a consistent trend of increasing minimum annual salaries for NBA players over the period shown.
  • In the 2017-2018 season, the minimum player salary was $815,615; by the 2023-2024 season, it is projected to rise to $1,119,563.
  • The most significant increases appear to happen between seasons:
    • The transition from the 2018-2019 to the 2019-2020 season shows an increase of about $60,000.
    • The next notable raise occurs between the 2021-2022 and 2022-2023 seasons, with an increase exceeding $70,000.
    • The projected increase between the 2022-2023 and 2023-2024 seasons is notable as well, with a jump of over $120,000.
  • There is a year (2020-2021) where the minimum salary does not increase, remaining the same as the previous season at $898,310.

An interesting insight from this data is that the salary structure in the NBA displays a growth trend, which may reflect increasing revenues in the sport, collective bargaining agreements, and the overall financial health and priorities of the league.

Also, the year without an increase could be related to specific conditions affecting the league’s financial decisions at that time, such as the potential impact of external factors like the COVID-19 pandemic.

The most significant raises seem to occur later in the data set, suggesting that the growth rate of minimum salaries is accelerating.

NBA highest-paid players in salaries & endorsements 2024

The graph is a horizontal bar graph that compares the salaries and endorsement earnings of top NBA players during the 2023-2024 season, with the earnings represented in millions of U.S. dollars.

Each player listed on the graph has two bars associated with them, one representing their salary from playing basketball (in darker blue) and another indicating their earnings from endorsements (in lighter blue).

The x-axis of the graph ranges from 0 to 140 million dollars, which indicates the total earnings of the players from both salary and endorsements.

From the graph, we can see that Stephen Curry (Golden State Warriors) has the highest combined earnings, with the majority coming from endorsements (approximately 70 million dollars in endorsements and about 51.9 million dollars in salary).

LeBron James (Los Angeles Lakers) follows close behind with significant earnings too, his salary being the highest at approximately 47.6 million dollars and endorsements adding another 70 million dollars, matching Curry’s endorsement earnings.

Other players like Kevin Durant (Phoenix Suns) and Giannis Antetokounmpo (Milwaukee Bucks) also have substantial earnings from both salary and endorsements.

An interesting insight from this graph is that while some players earn more through their salaries, others earn a significant portion of their income through endorsements.

For example, Damian Lillard and Klay Thompson both have a significant portion of their earnings coming from endorsements, 18 million dollars each, which is relatively high compared to their salaries.

Another observation is that despite the differences in salary, endorsement deals can substantially augment a player’s earnings, which may underscore the value of an athlete’s marketability and personal brand in professional sports.

Overall, Stephen Curry stands out not only for having high earnings from both salary and endorsements, but also for achieving the highest total earnings among his peers in the 2023-2024 season according to this graph.

Wrapping up

Our comprehensive analytical study has provided an in-depth exploration of NBA statistics, examining various aspects such as franchise value, revenue, TV viewership, and player salaries.

The data suggests that the NBA has not only experienced substantial financial growth over the past two decades but also demonstrated remarkable resilience in the face of challenges such as the global pandemic.

The upward trend in the average franchise value and operating income, coupled with the recovery and surpassing of pre-pandemic revenue levels, reflects the NBA’s enduring appeal and strategic adaptability.

On the viewership front, the regular season and NBA Finals have seen fluctuations, which could be attributed to changing consumer preferences, competition from other media, and changes within the NBA itself. Despite these shifts, the NBA remains a significant player in the sports broadcasting landscape.

In conclusion, the NBA, backed by its robust financial growth, broad fan base, and evolving strategies, continues to be a dominant force in the world of sports, contributing significantly to the broader American sports industry.

This study has shed light on the intricate dynamics and trends within the NBA, offering valuable insights for stakeholders and fans alike.

Sarah Thompson

Author & Editor

About the Author

Sarah, a University of Southern California graduate in Information Technology, is a seasoned IT professional and cybersecurity specialist with over a decade's experience. She honed her skills at a leading cybersecurity firm, specializing in data privacy and VPNs. Her meticulous approach and extensive hands-on experience make her a respected author and trusted voice in the industry, particularly on VPN and streamiing services.

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